Popcorn Sale

Letter from Popcorn Kernel Greg Kunselman

Dear Fellow Leaders and Parents,

Hello, my name is Greg Kunselman and I am the Cub Master for Pack 245 and Assistant Scout Master for Troop 245 in Punxsutawney, PA. I would like to take a few minutes and talk about popcorn sales with you. You have the opportunity to make 40% commission from the popcorn sale. The base commission is 30%. If you have a leader attend the popcorn kickoff on July 14, 2020 at 6:30PM at Camp Mountain Run, you another 2.5% in commission.  Using the Trail’s End app and paying on time will get you another 2.5%, taking you up to 35%. Then the last bench mark is a sales incentive. For every registered Scout in your unit as of August 31st, multiply that number by $250, so if you have 10 Scouts, the bench mark would be $2,500. If you reach that bench mark, you will get another 5%, raising your commission to 40%. The show and sell order is due by July 20, 2020 by using the Trail’s End popcorn system and can be picked up by appointment after August 5th at Domtar in DuBois. For help in entering your order, see the instructions below.

I have heard it many times, “we can’t sell popcorn”. My son who is a boy scout, has sold $5,400 before. When we go to a house, we have the show and sell popcorn in hand and 9 out of 10 times, they will buy the popcorn. You can set up in front of a store if they allow you. The show and sell popcorn is geared towards the strangers and take order for your friends and family.

When you order show and sell popcorn, only get the top selling items and the amount that you think you can sell.

I would ask you to attend the popcorn kickoff where each unit will receive, free of charge, a popcorn kickoff kit which contains samples of popcorn and marketing materials.

This year we will be replacing the Prize Rewards program with Amazon gift cards!  That way a Scout can purchase whatever they want!! All Scouts that sell $750 or more will receive 2 free tickets to see an exclusive showing of the new Star Wars which will be coming out in December. Every Scout selling $1000 and above will participate in the 5th annual prize vault event being held at the Sunny 106 prize vault in DuBois in early 2021.


Trail’s End and Scouting – A Perfect Partnership

For nearly 30 years, Trails End has been in partnership with the Boy Scouts of America, and our mission has always been the same: to help Scout packs, troops, crews and councils raise the money needed to fund their programs and activities throughout the year. Your purchase helps pay for the activities Scouts do, for the camps that they attend, and for the equipment they need, like canoes, tents and uniforms.

Each Scout along with his family is responsible for raising money for his pack or troop. 73% of your purchase goes back to the Scouting, his troop or pack, and his council.

It the job of Trail’s End and the Bucktail Council to make sure the Boy Scouts, Cub Scouts and Venturing members feel good about what they sell, so it’s up to us to offer the best-tasting highest-quality snacks and most lucrative salesmanship opportunities possible. We hope that you enjoy your experience and that you are delighted with the products you receive. As always THANK YOU for supporting Scouting!

Paying your own way is a fundamental principle of the Boy Scouts of America. It is one of the reasons why no solicitations (requests for contributions from individuals or the community) are permitted by units. Young people in Scouting are taught early on that if they want something in life, they need to earn it! The finance plan of any unit should include participation by the Scouts.

To help your unit budget and to know what to set your Sale’s goal at use the Annual Budget Plan – Planning the Ideal Year of Scouting tool.

You can also go the Trail’s End Website for product information.

Prize Incentives

Download this year’s Trails End Order Form and Rewards Program brochure.  This guide will be mailed to all Scouts in mid-August.  Every Scout that sells at least one item will receive a participation patch.  Amazon gift certificates available at levels beyond $350 in sales.

We will also be offering a special experience for all those that sell $750 or more!  

In addition, all those that sell $1000 or more will be invited to the Prize Vault Event in the spring of 2021!  This elite club gathers once a year to select additional prizes for participants at the Sunny 106 Vault!  Previous prizes have included free summer camp experiences, Scout Shop gift cards, camping gear, gaming systems, TV’s and much more!

Scout Rewards Ordering

For ordering prizes for your Scouts, we have contracted Trail’s End to provide electronic Amazon Gift Certificates. Scouts will need to setup the Trail’s End app to receive their electronic Amazon Gift Certificates.  Once a unit’s Popcorn invoice has been paid and receipted in the Popcorn System by the council, each unit will be able to confirm sales amounts for each Scout.  Any adjustments to Scouts sales should be done on the Sales page in the Sales Adjustment Column.  Scouts’ Amazon.com gift cards will be released for redemption within 7 days after submission, if not flagged for additional approval.  You may recall your Rewards submission within the 7-day window to make changes; resubmitting restarts the 7 day approval process.  All gift cards are final once released.  Scouts can continue to reach additional Rewards tiers after the first submission if online sales qualify them for the next tier.  If this happens, you will need to submit an additional order for these Scouts.  For a detailed how-to on Scout Rewards, please refer to the Trail’s End System Manual pp. 34-35.

Commission Structure

  1. Base Commission starts at 30%.
  2. Use the Trail’s End app as a unit and additional 2.5% will be added to your commission.
  3. Use the Popcorn system to enter your order by October 16, 2020 and pay on-time by November 20, 2020. An additional 2.5% will be added to your commission.
  4. Average $250 in sales per Scout based on the number of registered Scouts in your unit as of August 31, 2020. (Download August 31 2020 Membership Report (available in early September) – to determine how many youth your unit had on August 31st.).  An additional 5% will be added to your commission.
  5. By completing the previous items the maximum commission will be 40%.
  6. The Bucktail Council pays for the prizes for the Scouts which averages an additional 5% going back to the unit in the form of prizes to the Scouts.
  7. That leaves about 25% of the total price of a box of popcorn that will benefit the Bucktail Council. This helps keep summer camp prices and other Scouting fees as low as possible. Thank you!

Key Dates

Popcorn Kickoff is Tuesday, July 14, 2020 at 6pm at Camp Mountain Run.

Show and Sell orders due for each unit participating by July 20, 2020 by placing them in the Trail’s End Popcorn System.

Show and Sell popcorn will arrive by August 5, 2020. You’ll be able to pick it up at Domtar in DuBois on this date.  Please make an appointment to pick it up by calling the Council Service Center at 814-371-5650.

Show and Sell return / Money due from Show and Sell – Friday, October 9, 2020.

Take Orders and Prize Orders due – Friday, October 16, 2020. (Click for a short tutorial on ordering Take Order Popcorn.) Place your Trail’s End order now. Go to the Trail’s End Popcorn System. (Prize orders will be distributed based on the Scouts total sales in the Trail’s End app.  Electronic Gift Cards will be sent to the email address on file for the Scout based on your login information that the family used to create the account.  A report for the bonus prizes for the $750 and $1000 levels will be sent to the Popcorn Kernel from Gregg Bennett by November 1, 2020.  The Popcorn Kernel just needs to verify this list.  Once verified, an email will be sent inviting the Top Sellers to the Top Seller Prize events ($750 event will be revealed soon; $1000 is the Prize Vault event in March 2021).  The new Popcorn system tracks this for us now!  No need to collect what prizes each family wants!

Popcorn Pickup – Wednesday, November 4, 2020 (your location of pickup will communicated to your unit prior to pickup).

Popcorn money due – November 20, 2020

Resources and Support

In order to help you with the new Trail’s End Popcorn System, here are some resources to help leaders with ordering popcorn for their unit:

Register for the Trail’s End App Webinar for Unit Leaders and Popcorn Kernels

Trail’s End Resources – Scout Training and Unit Training

Trail’s End App Training for Scouts

How to Enter the Take Order Popcorn and Track Scout orders 

How to Sell $1000 of Popcorn in 8 Hours

How to Sell $1000 of Popcorn in 8 Hours – Social Distancing

PowerPoint Presentation from the July 14th Kickoff (ppt)

PowerPoint Presentation from the July 14th Kickoff (pdf)